Archive for March, 2011

Decide What To Be and Go Be It

Thursday, March 31st, 2011

The Avett Brothers sing the official Entrepreneur’s Song.  They might not know it, but it’s true.  Check out the lyrics that have been speaking my name lately.

 

Head Full of Doubt/Road Full of Promise

There’s a darkness upon me that’s flooded in light

In the fine print they tell me what’s wrong and what’s right

And it comes in black and it comes in white

And I’m frightened by those that don’t see it

When nothing is owed or deserved or expected

And your life doesn’t change by the man that’s elected

If you’re loved by someone, you’re never rejected

Decide what to be and go be it

There was a dream and one day I could see it

Like a bird in a cage I broke in and demanded that somebody free it

And there was a kid with a head full of doubt

So I’ll scream til I die and the last of those bad thoughts are finally out

There’s a darkness upon you that’s flooded in light

And in the fine print they tell you what’s wrong and what’s right

And it flies by day and it flies by night

And I’m frightened by those that don’t see it

There was a dream and one day I could see it

Like a bird in a cage I broke in and demanded that somebody free it

And there was a kid with a head full of doubt

So I’ll scream til I die and the last of those bad thoughts are finally out

There was a dream and one day I could see it

Like a bird in a cage I broke in and demanded that somebody free it

And there was a kid with a head full of doubt

So I’ll scream til I die and the last of those bad thoughts are finally out

There’s a darkness upon me that’s flooded in light

In the fine print they tell me what’s wrong and what’s right

There’s a darkness upon me that’s flooded in light

And I’m frightened by those that don’t see it

  • Facebook
  • email
  • Twitter

CFW: Eleanor Morgan Hoffman

Thursday, March 31st, 2011

Eleanor Morgan Hoffman showed on Thursday night of Charleston Fashion Week.  Her final look was a stunning navy gown.  She also picked the perfect model to accent the dress.

Here it is coming down the runway.

Eleanor Morgan Hoffman - Alesya Bags

Eleanor Morgan Hoffman - Alesya Bags

Eleanor Morgan Hoffman - Alesya Bags

A few backstage shots so you can see the feather detail:

Eleanor Morgan Hoffman - Alesya Bags

Eleanor Morgan Hoffman - Alesya Bags

  • Facebook
  • email
  • Twitter

The Marketing

Wednesday, March 30th, 2011

My background is in marketing.  It’s not enough for this bag to launch and sell successfully.  It has to be a great marketing example too.  Or even a famous one.  I want a good story to tell.

My go to market strategy is unusual.  Four weeks out here’s the plan:

Social Media: As you’ve noticed, I’m very, VERY active on social media.  I engage Twitter followers, add different content to my Facebook page, check out LinkedIn daily and document it all on this blog.  And this is before I’ve launched a single thing!  My goals are to build anticipation, excitement and interest.  Plus it’s a fun personal diary.

Wait List: The wait list for the bag continues to grow little by little every day.  It’s not only a great way to give clients a little something extra, its a good way to gauge interest.  And interest is good.

Reviews: Once the bags are in I’ll be sending 5-10 to reviewers.  The number one person on my list is Kate Trogvac of Funky, Chic and Cool Laptop Bags.  She will get the first bag and it might even be a sample.  I’ve always trusted and valued her opinion and I know (many) others do as well.

Tastemakers:  I’ll also be sending up to five bags to women who have influence within my target market.  This is more of a “pie in the sky” play, but still worth it.  It helps me “think big” and if one person happens to like it, then it’s totally worth the investment.  Elin has been helping me with this list and we hope the first Alesya Bags tastemaker will be Arianna Huffington.

Media:  I won’t be going to any traditional media except Charleston Magazine.  (It’s a monthly, so anything they might decide to print won’t come out until after the launch anyway.)  Why not go for the BIG win?  I’m not ready.  I need to save my “shots” for when I have inventory to support a national feature.

Blogs:  My goal is to have at least a dozen blog features the day of launch.  I’ve got about 4 slated already, so I’m well on my way.  Bloggers DO have power.  Not only do they have readers, they inspire action.

Charleston Market:  I’d like to be in one store physical store in the Charleston market when the bag launches.  Once I have the final samples and packaging I’ll be making my pitch.  If I don’t have the inventory to support that … what a good problem to have!

That’s the Alesya Bags Marketing Plan today.  Suggestions?  Would love to hear them.

  • Facebook
  • email
  • Twitter

CFW: La’Daska Powell Shoes

Wednesday, March 30th, 2011

Charleston Fashion Week Emerging Designer La’Daska Powell showed a very sleek line of swimwear.  But the audience couldn’t get over the custom shoes!  They stole the show.

La’Daska Powell - Alesya Bags

La’Daska Powell - Alesya Bags

La’Daska Powell - Alesya Bags

La’Daska Powell - Alesya Bags

This was the finale shoe and it was skyscraper high. Check out the look on the two ladies faces. That’s how we all looked!

La’Daska Powell - Alesya Bags

La’Daska Powell - Alesya Bags

Here is the designer taking her curtain call – wearing fab shoes, of course!

La’Daska Powell - Alesya Bags

  • Facebook
  • email
  • Twitter

Timing

Tuesday, March 29th, 2011

The #1 question I’m getting these days is:

So WHEN is the bag going to launch?!

You know it’s reached a feverish pitch when even your husband calls from work and says “I just saw your Facebook update about the leather…what does that mean for the timing of the launch?”

Here’s the deal:

I heard from China yesterday.  Two of the colors of leather have been tested.  They need to be made a bit softer.  Once this is approved, all three colors will be finished.  My hardware has also gone to production.

Meanwhile, back in the States, the website is in full swing.  The copy is finished and 85% of the design is done.  We are scheduled to launch the site the last week in April.

Now, if the bags aren’t here the last week in April – which is a distinct possibility – I will still launch the site and take pre-orders.  Meaning – you can order the bag, reserve the color you want and then I will ship it the moment it arrives.

Please don’t forget, if you want to be the first one to see the bag sign up for the wait list.  There’s zero obligation to buy.  You’ll just be the first to see the website, the art and of course…the bag!

That’s the scoop – straight from the horse’s mouth.  As soon as I know more, so will you.

  • Facebook
  • email
  • Twitter

Why I Went to 5 Nights of CFW

Monday, March 28th, 2011

If you’ve never been to this blog before Charleston Fashion Week you might think I’m:

  • A fashion blogger
  • An aspiring fashion reporter
  • A really aspiring fashion photographer
  • The president of the Ayoka Lucas fan club

The real answer is None of the Above.  I’m actually an entrepreneur launching a line of beautiful handbag-like laptop bags at the end of April.

So why did I go to CFW every, single night?

I want to be part of the Charleston fashion community and there’s really only one way to do that – BE part of it.  This week was the perfect opportunity to get involved.  By showing up every night, talking to people and posting photos of the event it said “Hi!  I’m interesting in YOU.  What YOU are doing.  And how wonderfully YOU are doing it.”

Now, do I have an ulterior motive?  Of course!   Being part of the fashion community in my area can only help me with the bags.

One reason I love Charleston is the people.  They are kind, helpful and welcoming.  Hopefully when they see my brand they’ll say “Oh, yeah, I remember her from Fashion Week” and pick up the phone to offer their advice or encouragement.  I’ll be all ears.

  • Facebook
  • email
  • Twitter

The Ayoka Report: Saturday

Monday, March 28th, 2011

Ayoka saved a beautiful white and black ensemble for Saturday.  Of course, my favorite parts were the necklace and headpiece.

**Special note to Ms. Lucas – I hope you’re not reading this and off somewhere taking an extra long break.  You’re raising Charleston to a new fashion level.  A national level.  Thank you for your hard work, great taste and most of all your vision.  ~A**

Ayoka Lucas - Alesya Bags

Ayoka Lucas - Alesya Bags

Ayoka Lucas - Alesya Bags

  • Facebook
  • email
  • Twitter

CFW: Veritee Hill – The Backs

Monday, March 28th, 2011

You seen all the fronts of Veritee Hill’s Charleston Fashion Week runway show, but what about the backs?  Between the corsets and the hair I thought they were all worth a second look.

Veritee Hill - Alesya Bags

Veritee Hill - Alesya Bags

Veritee Hill - Alesya Bags

Veritee Hill - Alesya Bags

Veritee Hill - Alesya Bags

Veritee Hill - Alesya Bags

Veritee Hill - Alesya Bags

Veritee Hill - Alesya Bags

Veritee Hill - Alesya Bags

Ms. Hill takes her walk down the runway with flowers from a fan.

Veritee Hill - Alesya Bags

  • Facebook
  • email
  • Twitter

CFW Saturday: Michael Wiernicki

Monday, March 28th, 2011

As a Charleston Fashion Week Finalist, Michael Wiernicki showed for the 2nd time on Saturday night.  For whatever reason, his designs spoke to me this time around.  (In other words, I finally got it!)  I really appreciated the specific placement of sequins, mix of patterns and sculptural aspects to his designs.

Michael Wiernicki - Alesya Bags

Michael Wiernicki - Alesya Bags

Michael Wiernicki - Alesya Bags

Michael Wiernicki - Alesya Bags

Michael Wiernicki - Alesya Bags

Michael Wiernicki - Alesya Bags

Michael Wiernicki - Alesya Bags

Michael Wiernicki - Alesya Bags

  • Facebook
  • email
  • Twitter

Congratulations to Charlotte Hess!

Monday, March 28th, 2011

Designer Charlotte Hess was the overall winner of Charleston Fashion Week.  She won both the People’s Choice Award and the judges voted her the winner too.  And in case you were confused, Ms. Hess is a WINNER.

She came out at the end of her show with (what else?) yarn.  I hope these pictures show how Charlotte comes across – authentic, personable, energetic and amazing.  She’s, as they say, going places.  Can’t wait to see where.

Charlotte Hess - Alesya Bags

Charlotte Hess - Alesya Bags

Charlotte Hess - Alesya Bags

Charlotte Hess - Alesya Bags

Charlotte Hess - Alesya Bags

Charlotte Hess - Alesya Bags

  • Facebook
  • email
  • Twitter