Archive for April, 2011

No News Hole

Monday, April 25th, 2011

This is the week I was originally going to launch the bags. Thank goodness it didn’t work out.  The News Hole is practically non-existent this week with that small, understated wedding going on in London this week.

What’s the News Hole?  It’s the amount of room that exists for new news to fit through.  Meaning, if you have a non-critical story (like a laptop bag launch) and there are other more exciting/interesting/breaking/world-changing news stories going on at the same time there is a very low chance your story will get published.

Now, do I think my company launching is going to make it on the Today Show?  Not yet.  But I’ve rarely seen such crazy, in-depth, round-the-clock, “who IS she going to wear??!?!” coverage as I have for this event.  I pity the PR person who is trying to pitch a story this week.  It must be near impossible – no matter what kind of outlet you’re trying to get into.

Here’s to good delays.  Oh, and to Kate and William too.  (Kate, if you need a laptop bag, call me!)

  • Facebook
  • email
  • Twitter

The Sample Bags are Here!

Thursday, April 21st, 2011

Box of Sample Bags - Alesya BagsThe sample bags are HERE.  At my HOUSE.  In my HANDS.

Now, the crappy part is they came at 10:00 AM.  Which means I missed my photo shoot deadline by ONE HOUR.  But I didn’t know!  Wendy told me they could come as late as tomorrow.  I couldn’t risk paying for a photo shoot that didn’t happen.  Such is life as an entrepreneur.

Mom watching on iPad - Alesya Bags

It was such a big deal to have the final bags here I called my Mom on Facetime so she could watch me open them.  My hands were shaking while I cut open the box because I didn’t want to cut the bags too.  My Mom said “I just don’t want you to cut yourself!”

Bag in Box - Alesya Bags

We opened the first bag and then the second and third.  They are fabulous.  Just want I wanted.  Just what I expected.  Just what I envisioned.

Bags in Box - Alesya Bags

Now the bags will be kept in a very safe place until the photo shoot on May 15th.  I can’t risk a tear, rip or even a scuff!  Today I’ll be walking around with a little goofy grin on my face.  The bags are here.  And they’re real.  And I know you’re going to love them.

  • Facebook
  • email
  • Twitter

Three Hours Leads to a Month

Wednesday, April 20th, 2011

Today I found out the sample bags will be here by Noon on Thursday.  Which means I missed my photo shoot deadline by three BLEEPING hours.  Those three little hours have turned into a month delay because that’s the next time everyone’s schedule is free.  To which I will say…

[youtube http://www.youtube.com/watch?v=DRaLpHoZA8E&w=480&h=390]

But what can I do?  I’d like to say “not much” but the truth is I have to figure out this manufacturing game.  I feel like I don’t know the rules or something.

In brighter news, it’s not like the large quantity of bags will be here before the photo shoot takes place.  So, I’d have to wait to launch the website anyway.  This particular delay will not delay the overall launch of the brand.

In the meantime, I’m working hard not to lose my cool.  Working…

  • Facebook
  • email
  • Twitter

She’s Two

Tuesday, April 19th, 2011

Last week my daughter turned two.  We weren’t going to have a party because we don’t have any family in South Carolina.  But then we decided we just do something “small” with our friends in the neighborhood.  Just cake and ice cream.

I should know myself better than this.  Every time I have a party I just can’t “throw it together” or “keep it low-key”.  It’s not in my DNA.

Lemon Real Simple Cupcakes - Alesya Bags

Cake and ice cream turned into lemon and vanilla homemade cupcakes with matching paper cups, light yellow spring M & M’s (two on each cake) and Bluebell ice cream cups in chocolate and vanilla.  There were light yellow large containers of M & M’s, yellow bubbles, two dozen yellow balloons and all the paper products were yellow and white.  I found yellow pots for my white flowering potted plants.  And, I’m slightly embarrassed to tell you, I bought three sets of candles to find exactly the shade of yellow I wanted.

Two Card - Alesya Bags

My daughter got a new yellow and white birthday outfit – white tee, yellow skort and yellow polka dot barrettes. Here presents were wrapped in matching paper and ribbon.  The card was yellow.  And in case she forgot it was her birthday, she also had cupcake stickers.

She has a great time at the party with all our friends.  As the “only” right now she just loves having other children around.  We were so grateful to everyone who came over and made her day a real celebration.

Today (almost a week later) I’m thrilled we had the party.  Great memories, happy kid.  But that night I was wiped out.  And it pretty much put me behind for the rest of the week.  Emails didn’t get returned.  Cold calls didn’t get made.  I was tired.

I’m wondering if this is work/life balance?  Or maybe it’s just life?  Either way, I’m becoming “OK” with it.  Tired sometimes, but always thrilled with the outcome.  Works for me.

  • Facebook
  • email
  • Twitter

Sample Bags: Good & Bad News

Monday, April 18th, 2011

I’ve been up since 5:45 this morning chatting with China.  The good news: The sample bags are finished.  I saw photos!  The bad news:  The interior strap is too short and needs be redone.  As Wendy put it “The laptop  strap is the most important function part, we can’t take the risk to leave it like that.”

And she’s right.  The problem is this will delay the bags getting to me.  Which means I had to cancel my photo shoot for Thursday.

As soon as I figured this out I drafted an email to everyone involved and sent it out.  So far, my photographer, make-up artist and assistant are all able to do it on the new day.  I’m waiting to hear from my stylist, model and hair dresser.  (Do people say “hair dresser” anymore?)

Also, I’m looking for a space to do the close-up detailed shots on a white background.  I’ve sent an inquiry to Charleston Stems to see if I can rent their space.  If you haven’t seen it head over and check it out – beautiful space, but even lovelier flowers.

If this space is booked, do you have any other ideas in downtown Charleston?  We’re just looking for someplace to set up a white backdrop where we can spend 3 hours or so.  Thanks for your suggestions!

  • Facebook
  • email
  • Twitter

Leather Update

Tuesday, April 12th, 2011

GOOD NEWS.  The leather updates came in early this morning and they are approved!

Yeaaaaa.  This means the samples will be done and sent this week.  Which also means the photo shoot can take place next week.

Onward!

  • Facebook
  • email
  • Twitter

Save the Date: Purse Auction

Monday, April 11th, 2011

For 10 years the Center for Women has hosted a  purse auction to raise funds for their organization.  It’s a wonderful group that supports women – especially working women – and I’m proud to be a card-carrying member.

This year they will be auctioning off an Alesya Bag.  It’s the first time my bags will be available and I’m simply thrilled about it.  The details:

What:  Center for Women 10th Annual “It’s in the Bag” Purse Auction

When:  Friday – May 13, 2011 – 6:00 – 8:30 PM

Where: City Gallery at Waterfront Park, 34 Prioleau Street - Charleston, SC 29401

Tickets: $25 in advance/$30 at the door

More details to come…but word on the street is the Alesya Bag will be part of the LIVE auction.  Wow!  Hope you can join us.

 

  • Facebook
  • email
  • Twitter

Mrs. Lilien

Monday, April 11th, 2011

For the upcoming Alesya Bags photo shoot I had to send some photos to the stylist of layouts I liked.  I couldn’t help but send everything a few shots from fashionista blogger Kelley Lilien aka Mrs Lilien.

You might know this blogger for the Mrs. Collections on her blog.  Mrs. Business, Mrs. Literary, Mrs. Pink Panther, Mrs. Cougar, etc. etc.

I love her blog and read it everyday.  But what I really can’t get enough of is her portfolio.  The product styling just gets me in all the right places.  It feels electric.  Like a great first date.

Who else reads the fabulous Mrs.?  Any favorite posts?  What gets your fashionable juices going?

All images courtesy of Mrs. Lilien.

  • Facebook
  • email
  • Twitter

News from China

Monday, April 11th, 2011

Heard from Wendy in China this morning.  (Don’t you just love it when a week starts out so well?)  She’s waiting to get the redone leather samples tomorrow morning.  If they are approved (please, PLEASE let them be approved) the sample production will begin immediately and the bags will be finished by the end of the week.

This is critical because I have the photo shoot (more on this later today) scheduled for the 21st of this month.  No bags, no photo shoot.  If it was just me and a camera, it would be one thing.  But I’ve got a stylist, photographer, model, hair, make-up….you can see why it’s group effort.

I can’t do the photos the week after because I’ll be traveling most of the week.  Then we’re into May.  Now…could I wait this long?  MAYBE.  But the website is slated to be done the last week in April.  To be really done the final pictures need to be in there.

C’mon leathers samples.  Be there!  Its go time.

  • Facebook
  • email
  • Twitter

Updates Galore

Monday, April 11th, 2011

Lots of updates today…one of those times when I’ve got a lot of activity in a little amount of time.  Stay tuned!

  • Facebook
  • email
  • Twitter