This is the week I was originally going to launch the bags. Thank goodness it didn’t work out. The News Hole is practically non-existent this week with that small, understated wedding going on in London this week.
What’s the News Hole? It’s the amount of room that exists for new news to fit through. Meaning, if you have a non-critical story (like a laptop bag launch) and there are other more exciting/interesting/breaking/world-changing news stories going on at the same time there is a very low chance your story will get published.
Now, do I think my company launching is going to make it on the Today Show? Not yet. But I’ve rarely seen such crazy, in-depth, round-the-clock, “who IS she going to wear??!?!” coverage as I have for this event. I pity the PR person who is trying to pitch a story this week. It must be near impossible – no matter what kind of outlet you’re trying to get into.
Here’s to good delays. Oh, and to Kate and William too. (Kate, if you need a laptop bag, call me!)