Yes,the launch went well. But as with all big product debuts, there are issues. (The iPad? That sounds like a feminine product! Good times.)
The biggest question/complaint I had was “Hey! I thought you were bringing back the old colors too! What the heck?” There were nicer versions of this sentiment, but you get the idea.
So why don’t I have more colors?
Each time I create new bags, I have to place a minimum order. This time it was at least 200 bags per color. Next time around the factory is telling me the minimum will be 400 bags per color.
It’s expensive to order bags. I have to pay for them all up front, plus the shipping, plus the customs. While I hope I can have a rainbow of colors in stock at some point, that point isn’t today. It’s just part of growing a business. I just can’t afford to have a ton of bags in stock.
From a marketing perspective I messed up the messaging. While I was selling the Fall 2011 bags I kept saying “Once these bags sell out they are gone for good!” In fact, I said it so many times I got sick of it.
But what I didn’t release was there was a large group of clients who discovered the bags after the first group sold out. So they didn’t ever hear this messaging and were understandably confused when the new bags came out.
The new colors were picked because YOU asked for them. I must have had over 100 requests for a black bag. (That’s why it’s named Black By Popular Demand. Fancy, right?) The Heavy Metal was inspired by clients who said “We need a metallic!” and by a bag my mom carries.
I read and consider every request you send me. So please, keep them coming. ~A