As a marketer, it seems like you get this question a LOT. “I know we’re supposed to have a social media plan, but does it actually lead to sales or revenue?” Couldn’t you just pull your hair out?
The month of October was my worst month of sales to date. During that time I wasn’t doing any social media – no Facebook, Twitter, blogging – not even a Pin. And guess what happened? I had HALF the sales I normally do. HALF.
Even on days when you don’t feel like it, keep up your Internet presence. I’m proof that it’s worth it.