If you’re on Instagram, you’ve already seen the image above. It’s the prototype for the 1st Alesya Bags Zipper Charm. Overwhelmingly the comments on Instagram have been in two distinct camps. Clients are either in the “I totally love it!” or the “Well…about that heart…” camp.
Guess what? I’m in the second one. How the heck did that happen? Let me tell you.
While working on new products I had an illustrator create some images for me. I had a vision for these zipper charms because there are so many zippers on the bag. Not only would it make the zippers easier to use, but it would also personalize the bag.
When I told her what I wanted the charm to be I made the mistake of saying “something like a heart, but not a heart.” And then I showed her a picture of a heart key chain. Right.
As you might expect, the illustration came back like this:
This illustration went to my manufacturer. So what came back? The heart charm above!
Now the real work starts. I know what charms I want to see, but that doesn’t matter. What do you want to see on your bag?