Before I launched the company, I was very secretive about it. I didn’t post pictures of the bag on the blog. Heck, I didn’t post pictures of the packaging, the logo, the website…not one thing.
People were not happy about it. I had comments on this blog like “why all the secrecy?” People I knew emailed me and ask to see photos and I wouldn’t let them! This was serious.
I didn’t even post this photo when the first bags went out (review bags to Penelope Trunk, Arianna Huffington, Shameeka Ayers, Kate Trgovac and Tory Johnson) because I didn’t want to let even the whiskers of the cat out of the bag.
I won’t do it that way again.
Now that people get what I’m doing, they are coming out of the woodwork! Everyday I get introduced to someone new who wants to help me. I meet with people who want to see the bag. Vendors want to see if I can give their business. Friends even say they can’t believe how “professional” the site looks. HA!
Lesson learned – YOU have the vision, but others don’t. Launching FAST is important. Secrecy is not.