Many of you have asked, suggested and kindly insisted you needed something to give people when they ask about the bag. The request usually goes something like this “Whenever I open my bag to get my laptop out, people ask me about the bag. And then they want to know where they can get one. I need to give them something so they have your info! Can you send me some business cards?”
And frankly, this makes me do a fist pump and happy dance. But then I wonder – could I get one step ahead of this? Include a little something in each package to make it easy to spread the Alesya Bags story?
As part of the launch plan for the next line (details coming as soon as I have them) I will be sending out post cards to some members of the press. They are very simple – like the ones you see above – 5X7 with a big picture of the bag.
This fantastic idea is from Amy Flurry in her book Recipe for Press. I’ve seen Amy speak twice, have used her consulting services and keep her book as a reference. She’s also a terribly fun entrepreneur to watch run her business.
Amy’s feedback changed the way I thought about this latest line of bags. I’m excited to show you how her advice made me rethink the visuals. You’ll see a real difference from my previous two lines.
Recently client Jessica Davis asked me for something to use to pass along the Alesya Bags information easily. In fact, she asked twice. I sent her both the postcards from the first line and my business cars. We’ll see which one she likes best!
Now I need to hear from you. When you purchase a bag, what kind of materials would you like included? Are smaller cards better? Do you think the postcards are a good idea? Something different all together? Do let me know! ~A
* * * Update * * *
Both client Carrie here on the blog and client Jeanette over on Facebook mentioned what Bose does with their noise cancelling headphones. It’s such a relevant example I had to share. Take a look – they include Courtesy Cards in the headphone case.
Pretty smart! I look forward to making something like this to match the Alesya Bags brand. ~A