As you know, Alesya Bags was created for you, and very much BY you – and this next initiative is no different. I have a challenge you can help solve, and the rewards are Red Hot!
I held a trunk show recently. What I noticed was that, unless I was actively demonstrating the bag, few people seemed to realize it was designed for a laptop. Sitting innocently on the shelf, it looks like a nice handbag – as it should.
So I have an opportunity to provide some clarity. Shoppers need to know that it’s a laptop bag. Whether I include a new line of text on the tag, the box, or an as-of-yet unexplored idea, what is the best way to solve this? This is where I need your help and uber-savvy ideas.
- Your choice of the one and only Alesya Bag in Red Hot, or a gift card toward the 2013 spring line.
- Your tag (or other idea) will be produced by Stitch Design Co.
- Bragging rights and a big shout out on the Alesya Bags social spaces!
Special Bonus: Just for submitting an idea, you’ll get a coupon for $20 off your upcoming Alesya Bag purchase.
- Your idea must convey that the bag holds a laptop.
- Wow me with your creativity and infinite imagination.
- Must be easily able to implement your idea.
- Your idea must be original and not infringe on another brand’s approach.
How to participate:
Send your idea to alesya (at) alesyabags.com with TAG IT in the subject line. (If you have more than one idea, please send them separately.)
Ideas can take the form of a set of words, an image, a full-fledged design, or any other creative expression.
When do I have to get my idea in?
All entries must be received by February 28, 2013, at 11:59 PM ET.
Can I submit more than one idea?
Yes! You are brilliant and I want to see all of it. Please send in a separate email.
Can I just post my idea to your blog page?
We thought about it, but it’s probably not a good idea. Just so everyone’s idea stays safe and sound (read: private) until the judging.
When will the winner be announced?
The Grand Prize winner will be announced on or about March 14.
What are the coupon restrictions for submitting an idea?
Each $20 coupon is applicable to one bag purchase only and may not be combined. Coupon must be redeemed by December 31, 2013.
What if someone has the same idea as mine?
There’s always that chance, because you all are equally fabulous! In the event the same idea is presented by more than one person, the date stamp of the email (in the order it was received) will determine the winner.
What happens to my idea after I submit it?
Well, there’s the judging, of course. But outside of that, all ideas become property of Alesya LLC and may be shared publicly, say, if I’m tossed up about a few options or would like to use your idea in the future.
Can you tell us more about the production of the Red Hot bag? Is this the only one? If not, can I order one?
Don’t you love a great surprise? Check the blog for details and behind the scenes decision points.
That’s the scoop! Send me your ideas now. This Red Hot bag is burning a hole in my pocket!
With much love,