I believe Google+ is going to win the social war. Here’s why.
Check out the search for “Alesya” above. I’m logged into Google+ and the very first thing that comes up is my Google+ profile. Now, check out the image below for “Alesya Bags”. The very first that comes up are links that I’ve given a +1.
Let’s extrapolate on this.
We all know Google controls it’s own super secret search algorithm. Google decides which links will come up first, what images appear, how news is ranked etc. when you enter a search term.
Doesn’t it make sense that they’d give a little extra love to anything mentioned on their own social network? That your profile on Google will eventually show up at the top, above everything else? Or something with a ton of +1′s will get ranked highest?
As a personal brand, job seeker, marketer, recruiter, business owner, celebrity, football star, CEO, fashionista or any person on the earth, wouldn’t you want to use this power to your advantage?!
YES. YES. YES.
Google’s power and strength has always been in search. And now they are flexing that muscle again. If you had to bet on one horse…would you bet on Facebook to win social or Google to win search? You’d bet Google every single time.
Hurry on over to Google+ and get involved. Now.