Very, very long post from Mark Cuban about how he got started, what he did to get ahead, how to have a cheap night out, etc. If you’ve been watching Shark Tank or are interested at all in entrepreneurs, check it out: Shark Tank & Success & Motivation.
Archive for the ‘Advice’ Category
I love this week. The week after Christmas and before New Year’s is one of my favorite weeks of the year. When I had a “regular” job I used work to take to off. It was one of those weeks you could take vacation and not miss much. People understood why you were out. The chance of getting an “emergency” call was about 22% rather than 98.9%.
Now if you’re one of those people who likes to be in the office alone, this is a great week for your to be at work. But it is a terrible, and I mean really awful, week to set business goals. Don’t even think about. Here’s why:
1. You need to reflect. You just completed your 2010 goals. Or maybe you didn’t. Take some time to reflect, analyze and hopefully, celebrate. Think about what you really accomplished. Ponder on what you want your 2011 to look like. Stew. Meditate. Breathe. Think. Your goals will be clearer, better and brighter if you take the time to do this.
2. You need to get input. Your right-hand gal is in the Cayman’s, your husband is watching bowl games and even your son can’t be bothered because he’s got that new PS3 game on the 43rd level already. People are busy right now…busy not working! Don’t set a single goal without getting some kind of feedback. You’ll just have to reset them later when everyone gets back in the office/back to reality.
3. You need to give people a break. I know you. You’re an entrepreneur. You’re thinking about your business every single day of the year. Your mind doesn’t take a holiday and neither does the bottom line. But people need a break. They don’t want to hear from you with the “Oh, sorry to bug you on your holiday, but…” call or the “If you happen to be checking email, it would be great to get a quick answer on this…” email. Your hard-working, loyal, creative, A+ team needs a break. FROM YOU. Give it to them. And while you’re at it, give it to yourself.
I will admit, watching the days on the calendar count down makes me nervous. I’d like to have my 2011 goals set, but I know it’s just not feasible. After talking to my coach, we decided setting them the week of January 10th was the best idea. In the meantime, I’ll look forward to giving myself a break. I hope you will too.
Are you ready for your holiday gathering? Perhaps a little extra wine couldn’t hurt when Uncle Fred starts talking about politics? I’m going to let you in on our wine secret – WTSO.com.
WTSO or Wine ‘Til Sold Out features one wine at a deep discount until (you guessed it) its sold out. You can visit the site or sign up for email alerts to find out what wine they are featuring on a particular day. Don’t delay if you like it! They always sell out – especially the good ones.
While recently travel, my husband and I picked “The Prisoner” to drink because it was featured on WTSO. Of course, we paid twice as much for it as the site listed, but what can you do. Don’t be like us! Get you wine for the holidays on this site and save a ton.
I love getting the dirt. Besides having a wonderful time at Lavish! this weekend, we got a lot of insider information. Here’s my take on it:
1. James Andrews kicked off the conference by telling us a lot of marketers are lazy. (Don’t be lazy!) Also, big brands are not sure what do with those of us in disruptive media. If you want to work with your favorite brand, reach out to them! They are trying to figure out how to work with you too.
2. Starting a blog? Wanting to get more traffic? Don’t go to the mattresses, go to the bloggers. Talk to them on Twitter. Fan them on Facebook. COMMENT on their blog.
These folks are the influencers online. They will look at your blog. Help you if asked. Be interested in your content – if its good, of course. Find bloggers in your area of interest and stat with them first. It will give you a great network of resources.
3. Are you tired? Not sleeping? Working a day job and doing your blog on the weekends? You are not alone. There was a lot of talk about this at the conference. Speaking of which…
4. Monica Barnett taught us a new word for those of you really workin’ it. Grime + Hustle = Grustle Use it. Love it. Get your grustle on.
5. If you want/need your information on broadcast television it needs to work for the masses. Brian Patrick Flynn, who partners with HGTV.com, told us to be sure your content works as well in NYC as Dallas and in a big city or a small town. It needs to be very relatable for many different people. Think the opposite of a niche blog.
6. Tami Hardeman taught us if you want to great food pictures, you can’t go wrong with awesome natural light (find the best place in your and take your food there) and a white on white background. Also, a great start to a food styling kit includes q-tips, tweezers, vegetable oil, a squeeze bottle and small paint brushes.
7. Need to practice your food shots? Do so with ingredients. Hannah Queen (who is just as charming as her blog, BTW) told us this is the best way to practice. ingredients won’t get cold, fall apart, change, etc.
9. The team at Rue (an online magazine) told us they are already debt free and only on their second issue. Print media, take note. Could you say the same thing?
10. The Princess of Prep, Melissa C. Morris, has been offered several reality shows. Follow her blog to find out why. Also, her dog is more famous than Dan Rather.
11. Seasoned journalist Julia Reed, fromerly of Newsweek and Vogue – now at Taigan, reminded us that writing about a buscuit is not interesting. Its what happened to you and that biscuit that makes it ineresting. Writers – don’t forget to write YOUR story. That’s what people want to hear.
12. I’d always wondered why I love design*sponge so much. I enjoy interior design, but its not an obsession like it is for a lot of folks. During this conference I got my answer.
It’s Grace Bonney. She is smart as a whip. Engaging. Challenging. A visionary. And she’s knows how to get stuff done. Even better – she’s willing to teach you how to get stuff done too! MAKE SURE to check out Biz Ladies tomorrow for her Lavish! presentation. You can thank me later.
Note to big companies – she does consulting. Call her. Pay her. Reap BIG benefits.
13. Shameeka Ayers – aka the Broke Socialite – told us the next big wave on the Web will be taking your online relationships offline. After this conference, I couldn’t agree more. Go to tweet-ups. Attend conferences. Engage OFFLINE. It’s how you’ll form relationships that go the distance.
14. Ginny Branch Stelling of My Favorite Color is Shiny fame is not one of those artistic people you can’t talk to. She’s actually really, really nice. If you can find a way to work with her I know it would enhance your business.
That’s my list. Lavish peeps – what did I forget? Would love to hear your insider info too.
Such good advice from Seth Godin today, I had to post a quote. This is the end of his Halloween blog post:
My take: Marketing home runs usually happen because the market/tribe/community is itching for a void to be filled, not because a marketer committed some brilliant act of promotion or pricing. The art, then, is to pick your niche, not to freak out about how to yell about it. You can’t make a perfect storm, but you can find one.
Due the popularity of Chris Spiek’s original post, I’ve asked him to come back to give us some more Twitter advice. This is Part Two of a three-part series. To read Part One, A Crash Course on Twitter, click here.
There’s a valid fear that many people face when getting started with Twitter that doesn’t usually get a lot of attention: When I hit the “Tweet” button, where do my Tweets go?
I explored this phobia in a recent conversation with marketing diva, fashionista and entrepreneur Alesya Opelt (Alesya Bags).
Most of us who are heavily involved in Twitter focus on getting the most impact out of each of those 140 characters. How can I make sure this gets retweeted by the most people? By the most influential people? How can I be sure that this link gets clicked by as many people as possible?
But for people who are first starting out with Twitter, the exact opposite can be true. It’s no mystery that In everyday conversation, our audience has a tremendous impact on how we deliver messages. Surrounded by your closest friends, it’s easy to pop-off about your opinions, knowing that you’re in a safe place. Position yourself in front of a larger audience or a small group of strangers, and usually you need to spend more time formatting your message.
Applying this same idea to Twitter can be paralyzing. The idea that whatever 140 characters I choose will be blasted out to the entire universe is hard to grasp. After all, Twitter now has over 100 million users! They get 180 billion unique visitors each month! Eeeek!
When you ask people to expand on this fear, they usually explain it as: “I’m only going to Tweet when I have something profoundly interesting or original to say.”
When someone is confronted with this fear, a slow immersion is usually the best way to get over it. Setup your account and follow people you know in real life, as well as a few thought-leaders in your industry. For the first few days, start of slow by sending @messages to your friends. You don’t need to be profound, you’re just sending a note to a friend.
Once you start to get the feel of the conversation, jump in a little deeper and start retweeting (RT) tweets from the thought-leaders that you think are interesting (retweeting is the act of sending a tweet that you think is interesting out to your followers).
When you feel comfortable enough, begin to respond to tweets from thought-leaders with your own opinions and publishing your content (if you’re a blogger/writer). By this time you’ll be immersed enough to understand the “Twitter Voice” and know how to participate in the conversation.
Think about this process as it relates to a real-world conversation. You’re much more likely to approach a group of people (and introduce yourself of course), and then get a feel for the tone/tempo/mood of the conversation before you contribute your opinion. Unless you’re part of the population who is incredibly outspoken, in which case you wouldn’t have had this fear in the first place.
Chris Spiek is a Managing Partner at Awecomm Web Strategies. He is an integral part of the Detroit Tech scene, an early adopter and recent Mac convert. To learn more about his SEO strategies and Twitter advice follow him at @chriscbs. Look for Part Three of his Twitter advice next week.
In my efforts to get my coach active on Twitter I asked my Twitter Guru – Chris Spiek of Awecomm Technologies – to get her on board. Minus the pleasantries, here’s his email to her word for word. Great advice for any entrepreneur just starting out on “The Twitter”.
I’d say that starting to use Twitter is like quitting smoking. If you’re curious about it and you’re willing to commit to it for a few days, you’ll probably have success and get a lot out of it. If you’re truly just not interested in it, then don’t bother.
Start by creating a Twitter account and following people that you know personally (me – @chriscbs and @alesya included). Then go to Google and do some searches for people that you’re interested in within your industry, and the word Twitter; e.g. Guy Kawasaki Twitter, Steven Covey Twitter, etc. It’s probably the easiest way to find people’s twitter feeds and quickly add people. At this point you’ll at least be able to get a feel for how it works and how people interact.
With regards to a true social media strategy, you’ll have to adopt the way you push content out on Twitter to how you’re trying to grow your coaching business. If you blog, it’s a great way to get people to read your new posts. If you don’t, find some industry people that are blogging and start conversations with them about their recent posts. It’s a quick and easy way to build a strong reputation.
Finally, I’m a huge fan of a piece of software called Tweetdeck. Download it after you have your twitter account and give it a try. It will allow you to save searches for terms (e.g. “business coaching”) so you can quickly see the latest things that people have said related to that term e.g. “I’m looking for a business coach in Troy, Michigan – can anyone recommend someone good?” It’s an easy way to jump into conversations. Saved searches are displayed as columns, so it’s easy to manage a lot of them. If something interests me, I add it as a saved search.
Over time you’ll probably accumulate lots of followers, and in-turn, end up following a lot of people back (it’s the polite thing to do, unless they’re spammers or they don’t have a real picture as their avatar – I make it a point not to follow logos). For this reason, I also like to create a couple of extra columns in Tweetdeck which makes it easy for me to scan in the morning over coffee, and throughout the day. I call one “Real Friends.” These are people I know in real life. When I open Twitter I want to make sure that I see things that they’ve written, even if I’ve been away for a while. The other is “Influential” – people in my industry that I know I need to keep up with.
I know this is a lot to take in. If you have questions or want to talk through anything over the phone, let me know.
P.S. As if there weren’t enough reasons to use Twitter, apparently if you ever find yourself imprisoned in Afghanistan, Twitter will help you escape - http://gizmodo.com/5632247/imprisoned-journalist-tweets-status-from-captors-cellphone
It’s time for a review of my goals and I asked my coach, Jackie, to send over a list of the subjects we covered during our very first coaching session. Of course, she did me one better and sent over her meticulous notes, in a beautiful Cultivated Coaching chart with room for me to fill in my thoughts for our next meeting. Awesome.
Under my values I listed “elegant”. When I read this I did a double take. I wanted to be elegant? Or I thought I was? Hilarious. If you asked me to rank “Elegant” as an important quality for my life right now it would end up somewhere around #427.
Further down the list I found the term “Cashmere Mafia“. Now THIS sparked my interest. Images of high powered, well dressed women with close friends came to mind. A vision that got lost in the shuffle in the past 18 months.
These are prime examples of why it’s important to review and adjust your goals. Your needs change. Your expectations change. Your life changes!
Some ideas you have to set aside. They aren’t important or maybe just not feasible. Other goals you forget about even if they are something you still want.
P.S. – If you review your goals and realize a Cashmere Mafia Membership is one of them, drop me a line. We’re taking applications.