Archive for the ‘Marketing’ Category

Sunday Posts

Sunday, January 9th, 2011

During this year of posting every single day, I think Sundays will be the most difficult.  I need to put the finishing touches on my Editorial Calendar so it gets easier.  Much easier.  Otherwise, I’ll be focused on posting everyday rather than building a business.  And that would be bad.  Very bad.

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Why The Internet is Awesome

Saturday, January 8th, 2011

Yesterday, I saw one of my friends on Facebook “liked” Art & Copy.  I thought it was a blog, so I clicked on it.  Through the trailer, I found out it was a documentary on advertising.

Intrigued, I went to the website.  From the website I clicked to iTunes and rented the movie.  I promptly watched it.  Twice.

Now I feel totally different about the way I’m going to market my bag.  Energized.  Truthful.  BRAVE.

And that, my friends, is Why the Internet is Awesome.

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Feedback Friday – Part 2

Friday, January 7th, 2011

Part 2 of Feedback Friday comes from Anne-Marie Murphy.  Anne-Marie and I worked together while I was at ePrize.  She works for the Quicken Loans family of companies helping every single website be the best.

Ann-Marie is a web content guru so of course I reached out to her for advice.  She sent me an email LOADED with ideas.  Here are some of my favorite:

“Subscribe” – I recently read on CopyBlogger – great blog about, well, blogging – that he seriously bumped up his RSS subscriber numbers by labeling the icon as “Free Updates” instead of “RSS Feed” or “Feeds.” Might be something to try. Also, you may want to consider getting a Feedburner Feed. It’s simple to set up and provides some extra info like stats (how many subscribers) and also provides the option to let people sign up to get updates in their email.

Excerpts – You may want to try changing your home page format so only excerpts of posts are displayed. This tends to help when you’re looking at metrics (speaking of, have you set your blog up for a Google Analytics account?), particularly to figure out what posts are drawing the most interest.

Keywords – Also, once you nail down your topic niche, you may want to bookmark this link in your browser:http://tinyurl.com/2fu9n5o. It’s a link to Google’s Keyword Suggestion Tool. Before I post anything on the Quizzle Blog, I enter what keywords I think are most relevant to the post into this tool and it will spit out other relevant keywords. Pick a bunch of the mostly highly trafficked keywords and include them in your post tags and as much as possible in the article content. This will help you rank for highly trafficked keywords in search engines (eventually) and attract more readers. Also, this may be a bit overkill, but you may want to even come up with a list of 10-20 target keywords that are most relevant to your topic niche to incorporate into posts whenever you can. The more you use these keywords, the more likely you are to rank for them.

Pictures – Great use of pictures! Including pics really does make a post sing. Pictures and videos can also be great for search; make sure you’re including an “Alt Tag” (should be in your image options) on each pic using keywords that are most relevant to the post.

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Feedback Friday – Part 1

Friday, January 7th, 2011

What an awesome week!  I received so much valuable feedback from all of you.  As I said Wednesday, THANK YOU!    I couldn’t let the week end without sharing some of it.

Part 1 is from Laura Otero.  Laura is my favorite kind of marketer – she’d be learning about marketing even if nobody paid her.  She also has her own line of jewelry.  In all her “spare time” she put together an entire editorial calendar for me.  Can you believe it?

Here are her thoughts:

Bag Biz Mondays: We’ll start the week off with a dose of Alesya Bag updates.  What I’m working on now…where I am in the bag design process…when the bag will launch…you get the idea! It’s what’s most important to me in this space.

Create-it Tuesdays: A day dedicated to things you can create! I’ll share recent craft projects, tablescapes, and other do-it-yourself, pulled-together ideas.

Working-On-It Wednesdays: I have a business coach and can’t say enough about what she’s meant to me and Alesya bags. On “Working-On-It Wednesdays” I’ll share what I’m “working on” for personal and business development.

Picture It Thursdays: I love to take photographs. I’m not a professional.  On “Picture It Thursdays”, I’ll share photos that I’ve captured as a part of my everyday life. Because you don’t have to be a professional to enjoy taking photos…because sharing these photos allows me to showcase some of my favorite moments of the week.  Think of it as a glimpse into my mind, my heart, and my week!

Fashion Fridays: Fierce. Fabulous. Fashion. On “Fashion Fridays”, I’ll share my fave fashion finds from the mags, web, and more. We’ll talk about pulling together a polished look, mixing things up, finding your signature style, and more.

Savory Saturdays: I believe Saturdays (and every other day of your week) should be filled with savory eats.  On Saturdays, I’ll share my love of cooking and extraordinary food with you.  My favorite recipes, restaurants, and tricks of the trade I’ve learned, straight from our kitchen to yours.

Southern Sundays: What better day of the week than Sunday to showcase my love of Charleston’s southern charm? We’ll talk about everything Charleston…spectacular sites, delectable eats, world-class events, and more.

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Blog Design

Thursday, January 6th, 2011

The last change on my blog will take place in April – the design.  I’ll be working on it with Stitch on it towards the end of this month as we prepare for the launch of the site.  (Can you say EXCITING?!)  Here are three of my top inspirations for blog design.

Running with Tweezers

Ever since finding Tami Hardeman’s I’ve been nothing short of obsessed with the design.  The font, the white space, the header, the PHOTOS.  Don’t even get me started on the actual title.  She gets it right on so many levels.

RunningWithTweezers1This is the lower half of the page.  Don’t you love how its not your typical post after post in one vertical line?  Even the advertisement works in the layout.

RunningWithTweezers2

Jasmine Star

Ms. Star is an amazing wedding photographer.  Her blog looks like you opened your favorite magazine to the best part.

jasminestar1

She fits in a riduculous amount of information.  Usually, I’m totally turned off my that.  But it works.  This is the lower part of her blog home page.

jasminestar2

Sweetapolita

My goal is to have a site as beautiful as Rosie Alyea’s cakes.  I think it might be impossible, but I’m going to try anyway.  The actual site design elements are just charming enough to compliment her enchanting photography.

I couldn’t let you go without seeing the inside of the cake.  I’d rather look it than eat it.  Almost.

sweetapolita2

One last shot … don’t you love it?  The colors, the font, the illustration … it goes perfectly with her brand, the site, everything.  Perfection.

sweetapolita3

What blog designs make you happy? Maybe even your own? Waiting for your more inspiration from you!

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Frequency

Wednesday, January 5th, 2011

This is my second post today.  Does that mean I’ll get more readers?  Or that my blog will get more visits?

I’m not sure.

The week before Christmas, I did two posts a day for several days.  It wasn’t a great week to test the theory (fewer people online, at work, with time, etc.) but it didn’t lead to more traffic.  However, it might have led to more traffic if it was a regular week.  And maybe I did get more traffic than I would have otherwise.

If you post once a day your readers know what to expect.  If you post more than once a day are they always wondering when the next post is going to come?  Is that a good or bad thing?

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Post Length

Wednesday, January 5th, 2011

“I didn’t have time to write a short letter, so I wrote a long one instead.” - Mark Twain

I am master of the long post.  Tons of pictures.  Lots of explanation.  Words.  Words.  More words.

I need to get better at the short post.  Which do you prefer?

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New Editorial Calendar: Possible Subjects

Tuesday, January 4th, 2011

As I posted yesterday, this week we’ll be discussing ways to change this blog.

Today’s topic is The Editorial Calendar.  This simply means I’ll be posting on the same subject on the same days of each week.  For instance, if you had a Book Blog perhaps Mondays would be Mysteries, Tuesdays would be Biographies, Wednesdays would be Chick Lit, etc.

Here are the subjects I’m considering.

There's a Sample Bag in here I'm dying to show you.

Have to Be Included Come Hell or High Water

Alesya Bags Updates – This is the whole point of the blog!  To keep you updated on the business.  Are there any aspects you’d like to hear more about?  Is once a week enough?  Perhaps I should do biz updates on Tuesday and Thursdays for instance?

Food – Everyone can relate to food.  We all need to eat.  It might as well be tasty, great looking and maybe even a little bit fun.  I love sharing what works for me, how I get dinner on the table and what I make for guests.

Flowers makes things happier.

The Maybe Pile

Entrepreneur Advice/News/Profiles –  I look for business advice like its my job.  (Oh…wait…)  I’d be happy to share it.  But are you interested?  Are enough you other business owners?

Fashion – This subject is a conundrum for me.  I’m in the fashion industry.  But I don’t have a full line.  Perhaps I could discuss work clothes?

Crafts & Entertaining – Flower arrangements, tablescapes, crafts with a purpose.  I get a big kick out of it all.  It seems like you do too.

Charleston – Have you ever heard Oprah talk about how much she loves Chicago?  How she just felt like home?  I didn’t get that until I moved to Charleston, SC.  I love it here.  LOVE.  IT.   I believe the world needs to know about the culture, divine cuisine and fabulous people.  This would be beneficial to travelers and residents alike.

This is Mr. Moo. Do you really want to hear more?

Can’t Be Included.  No Way.  Now How.

Mommy Blogging – I have so much respect for people who do this and do it well.  I read a ton of Mommy Blogs and oohhhh and ahhh over the pictures, nod my head solemnly in solidarity when the going gets tough and LOL at the funny moments.  I might post things related to my daughter from time to time, I’m just not prepared to write about her.

Interior Design – While I thoroughly enjoy it, I’m no expert in home design.  I’d be doing you a disservice by even trying to touch this genre.

Photography – The only way I could honestly blog on this subject is from a novice perspective.  Unless you count my experience as a photographer for my high school yearbook.  Which I don’t.

So those are my thoughts.  What are yours?  What would you like to see on the editorial calendar?  Please do let me know.

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Branded By Pattern

Monday, November 1st, 2010

We’ve talked about branding by color, now let’s tackle by pattern.  Again, there are patterns you know without any words at all.

For instance…

That pattern couldn’t be anything other than Burberry plaid.

Maybe it doesn’t even have to be one certain pattern for you to know the brand.  Whether its old or new….

on a rack…

or even in make-up…

You’d know those bright pink and green patterns anywhere right?  Of course, its Lilly Pulitzer.

Now, this doesn’t just apply to established brands.  To all my Project Runway fans, will you ever forget these patterns? From the winner

 

 

 

 

 

 

 

 

 

 

And from the designer we all wish was the winner…

 

 

 

 

 

 

 

 

 

 

Its clear you can get branded by pattern – better make sure its a good one.  Do you have a signature print? Let me know, everyone would love to see your favorite polka dot or argyle.

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Dream PR Win

Wednesday, October 13th, 2010

Digital Marketing Maven Kate Trogvac

Today I was asked “What is your dream PR placement?” Along with the usual suspects, I listed a blog.  Actually, a lens on Squidoo that reviews laptop bags.

Funky, Chic and Cool Laptop Bags is run by Kate Trgovac and is the #1 lens overall on Squidoo.  Beyond that, if you search for women’s laptop bags on Google her site always comes on the first page.  She is the largest non-commercial aggregator of laptop bags on the web.  Its no surprise that after reviewing every laptop bag on the planet she’s also designed her own bag, the Funchico.

I discovered Kate when I was searching for my own anything-but-black bag.  Her reviews helped me find a bag for my sister.  I’ve since purchased two.  What else can I say?  She has real influence.

When she started following me on Twitter I was over the moon.  When she added me to a list of “laptop designers” I was ecstatic.  Besides feeling honored, it now gave me the opportunity to talk with other laptop companies.  I regually follow them and they reach out to me with tips.  Its given me a great resource.

While a cover story on InStyle would be a watershed moment in the life of Alesya Bags, a review on Kate’s lens would also send me skipping down the sidewalk.  When I launch in April she’ll be on the short list of people who get a bag to review.  Fingers crossed she likes the bag as much as I do.

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