Wanted: Fashion Interns

February 25th, 2014

Alesya Bags is in search of three upwardly mobile, chic, hard working, straight talkin’ interns.  Applicants need not live in the Charleston, SC area but must be willing to FaceTime as needed.  All work will be project based.

The internships are unpaid, but excellent work will be rewarded in fashion.  (Yes, you will get a beautiful laptop bag.)  More importantly you will gain valuable experience and insights into a growing business.  Glowing, over-the-top references will also be given as warranted.

** Bonus:  I don’t drink coffee, so no fetching of any searing hot beverage will be required. **

PR Intern
Are you excited about life?  Passionate about pitching?  Hoping you could be the next Kelly Cutrone?  Step right up.  Public relations interns will be representing Alesya Bags by pitching our story mainly via email.  Depending on the person, you may also be involved in other aspects of the business as well such a photo and video shoots.  Excellent follow through, communication skills and professionalism is expected.

To apply:  Email your resume with a note including your favorite publication (and why) to alesya(at)alesybags.com with the subject line PR Intern.

Twitter Intern
If you love social media, are super trustworthy and think an organized system is the key to life, this is the gig for you.  You’ll work closely with me to fine tune the way we use Twitter.  It’s not just about 140 characters, it’s about connecting with people.  If @GaryVee or @OscarPRGirl don’t ring any bells, this isn’t the right fit for you.

To apply:  Send me a tweet about why you want this internship.  Follow up with an email and resume to alesya(at)alesyabags.com with the subject line Twitter Intern.

Graphic Intern
Everyone knows “your laptop wants to look good too.”  But so does your laptop bag marketing!  Graphic interns will be responsible for creating social media graphics.  You must be willing to work within brand guidelines while bringing your own flair.   But wait, you have bigger, better ideas than just an Instagram graphic?  Bring it on.

To apply:  Please send a link to your portfolio and/or samples of your work to alesya (at) alesyabags.com with the subject line Graphic Intern.

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2014 Bag Details

February 13th, 2014

You have questions about new bags, I have answers about new bags.  Let’s jump right in.

Q:  When will new bags be available?

A:  New bags are scheduled for Fall.  This means you’ll see them in late summer and most likely August.  If you want to know the moment they are available, please sign up for the Wait List.

Alesya Bags Women's Stylish Laptop Bag

Q:  Will there be new colors?  Will Black By Popular Demand be coming back?  What about Heavy Metal?

A:  While I haven’t made any decisions on other colors I can tell you Black will be BACK.  Women who frequently fly need a bag that hides stains – even the ones you get from putting it under the seat in front of you.

It’s fairly unlikely you’ll see Heavy Metal again this season.  As far as as other colors, please keep pinning your suggestions on Pinterest.  I’ve been surprised by some of your choices, but I love seeing every single one.

Q:  What color will the lining be?

A: While I don’t know yet, I can promise you it will NOT be black.

Q:  Will the design of the bag change?

A:  Yes!  But I’m not sure by how much.  Features I’m considering include:

  • A crossbody strap
  • Lighter overall weight
  • Change in the way the laptop is inserted
  • Easier access for file folders

The goal of any change would be to help you get to your destination stunning and impossibly fresh-looking.

Carrie in Paris

Q:  Will you make a fabric or vegan bag?

A:  This one’s a real head-scratcher.  While I do think a fabric/non-leather bag is in the future, I’m having a hard time reading if there’s a real need or demand for it.  Ask me again tomorrow and I could have a totally different feeling.

Q:  Is there a way I can get a sneak peek?

A:  Shhhhhh…I often leak details prior to launch on Facebook and Instagram.  You MAY also see some hints over on Pinterest.  See you there?

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How’s the Business?

February 6th, 2014

In the last four weeks I’ve been getting one question more than any other:  How are the laptop bags going?  (Read: How are sales?)  Never one to hold back, I’m ready to dig into the numbers.

2013 ended very well.  From my best holiday season (2011) sales were up 27%.  Total year over year total sales were up 40% on the website alone.  Campo Marzio on King Street in downtown Charleston started carrying the bags and I began selling on Amazon as well.

Women's Laptop Bags - Alesya Bags Technically Green

Black by Popular Demand and Heavy Metal bags both sold out due to a great holiday season.  Many ladies also found In the Cloud and Technically Green on their doorstep.  Since their launch the blue and green bags were neck-and-neck in sales volumes.

Normally I see a huge dip in sales in January.  It’s usually very quiet and I’ve grown to expect it.  Call it the calm after the storm.  (Well, not so much in many parts of the country, but you know what I mean.)

Alesya Bags Women's Laptop Bags on Porch

2014 has been different.  Sales have remained the same as other “normal” months.  With black being sold out, green has taken the lead in sales.  The Hot Spot bags have also jumped up in popularity.  As Spring quickly approaches, its fun to see many of you look to warmer weather.

It doesn’t take a Harvard MBA to know this is good news.  Sales are up, the business is growing and we all get to create more beautiful bags.  Would I like it to be going faster, bigger and better?  OF COURSE.  But as my friend and consultant Jordan Broad told me, “This is what opportunity looks like!” AKA: Hard work, organic growth and reinvesting in the company so I can keep 100% of it.

Women's Pink Laptop Bag - Alesya Bags

While my name is on the zipper, I certainly haven’t been doing this alone.  Your feedback on Facebook, Instagram, Pinterest and Twitter continues to inspire and delight.  We’re growing this company together.

Special thanks to clients Gina Shimko, Megan Cassidy and Veronica Steele for sharing photos of their bags.  Gina received her Technically Green bag from her husband for her birthday, Megan’s 2nd bag came in the middle of the latest snow storm (go UPS!) and Veronica’s Hot Spot bag is modeled by her friend Rachel Metscher at the SMS Summit in Las Vegas.

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Real Life Super Couple: Jessica & Nate Kiser

December 10th, 2013

Nasty Nate Kiser & Jessics Kiser - Charelston Krav Maga - Alesya Bags
Today I launched a fun new campaign featuring Jessica and Nasty Nate Kiser.  If you haven’t seen it yet, head on over to Facebook for the full shebang.


Nate, as you may have noticed, is an MMA fighter.  He’s recently started his career and trains at Charleston Krav Maga with Matt Robinson.  The buzz on Nasty is significant and its likely he’ll be going pro shortly.  After you watch this recent fight where Nate has a TKO in the 3rd round, I think you’ll understand why.

Nate Kiser Carolina Stingrays
This isn’t Nate’s first endeavor into professional sports.  For seven years he played for the South Carolina Stingrays – Charelston’s professional hockey team.  He was the enforcer.  Which basically means he beat the crap out of anyone who messed with a teammate.

Nate and Jessica Kiser
Jessica and Nate have been married for six years, but have been dating since Jessica was 13.  While we were on set, their chemistry was amazing – just like they were still teenagers.  We all felt so lucky to have such a good models.


Jessica is an athlete in her own right.  She runs a minimum of six miles a day, weight trains and has been known to spar with Nate.  The Kisers have really taught me a ton about discipline and how it’s the day-in, day-out hard work that brings the greatest results.


Not only is Jessica stunning and ripped, she’s also the reason I get to work everyday.  She’s the reason I can travel, tend to family emergencies and get dinner on the table.  How is this all possible?  Jessica is our nanny.  Both my husband and I feel lucky to have her in our house everyday.

Now you know the rest of the story and two real life super heroes.  Jessica and Nate – I’m so proud to work with both of you.  Thank you for making this campaign a huge hit.  ~A

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Passion Projects

December 9th, 2013

Passion Projects seem to be stalking inspiring me lately.

By definition, a passion project is something outside your normal work that has such a huge emotional pull you want to spend the extra time to do it.  Heck, the project might even be fun.

I’ve discovered several inspiring women doing something different.  They include:

  • Jessica Hische, who in 2009 launched Daily Drop Cap providing one illustrated letter a day.  In 2011 she published the infamous Should I Work For Free.  These projects along with amazing work blasted her into illustrator super stardom.  Jessica’s video interview with GitHub really cemented why Passion Projects worked for her.
  • Renowned Charleston wedding photographer Leigh Weber published an enchanting book about the first year of her son’s life.  The First 52 Weeks let Leigh work in a new medium, with a subject she was obviously passionate about.  The results are simply beautiful.
  • My friend Shameeka Ayers took a break from being The Broke Socialite to launch Miss Pinkie’s Seafood Mac & Cheese.  Pans of the delicious casserole continue to sell out at every event she attends.

All this got me thinking…what if I could put a passion project back into my work?  What if I didn’t have to go outside my work?  And wasn’t this what work was all about anyway?

So that’s what I did.

Tomorrow I’ll be launching a holiday campaign that’s been rolling around in my mind for the last year.  It’s fun, sassy and somewhat unexpected.  To be the first to see it sign up for our mailing list with your email.  I can’t wait to hear what you think.

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Fall 2013 is Here!

August 22nd, 2013

Alesya Bags Women's Laptop Bags Hot Spot

First things first, congratulations to Pat Hurley the winner of the first Fall 2013 Alesya Bag!  I’ll be reaching out to you for your color choice.  I have a feeling you’re going to make someone VERY happy.

Also, I’d like to give out a few other rewards for excellent work.  Lisa Marie Patzer posted four customized Alesya Bags pictures on Facebook and for her creativity I’ll be giving her a $25 gift card.  Erin Land posted 19 Alesya Bags pictures to Instagram and for her persistence I’ll like to give her a $100 gift card.  Thank you for your participation ladies!  Look in your inbox for your gift codes.

Alesya Bags Women's Laptop Bag Blue

Can’t decide which new color is the one for you?  Or the one for your significant other?  My friends over at Mackenzie Image Consulting have put together a handy guide to help you out.  They’ve paired each bag with their complimentary colors.

Look to see which colors you wear the most and that will help you decide what bag to get.  Thank you Megan and Shauna!  Your expert advice is always spot on.

Alesya Bags Women's Laptop Bags Green

This has been my biggest launch ever and I have a ton of people to thank.  Watch for those updates here and on Facebook.  My first thank you has to go out to you.  If you’re reading this you’re the person that supports me day in and day out and I can’t say what a huge deal that is to me.  Thank you, thank you, thank you. ~A

 

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Countdown to New Bags

August 1st, 2013

Let’s get right to it:  New women’s laptop bags will be available for pre-sale on August 22.  The bags will ship 4-6 weeks after that date.  As always, colors are limited and first come, first served.

If you want to be sure to hear about your new laptop bags the moment they are online, sign up for the Wait List.  PLUS, one lucky lady from the list will WIN her the laptop bag of her dreams!  Winner to be announced on August 22 along with the new colors.

Alesya Bags Women's Laptop Bag WinPerhaps one entry isn’t enough?  I didn’t think so.  You will earn extra entries by:

  • Taking a picture and/or video on Instagram with your Alesya Bag or with your laptop that needs an Alesya Bag.
  • Posting a public update on Facebook about why you can’t wait for you new bag.
  • Pinning the image above or a picture of you with your Alesya Bag.

Don’t forget to use #alesyabags or tag me in your post so I can find your entry!  I’ll be sure to comment when I see your good work.   There’s no limit to how many entries you can receive, but you MUST sign up for the Wait List first. 

And here’s the unwritten rule – y’all know I love extra credit.  So if you think of a really fun way to share your Alesya Bags love, you can be sure I’ll find an extra fun way to reward you.

Once again, the countdown is on.  22 little days until you’ll see the new colors.  Game on!

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Stress Stinks!

July 1st, 2013

My friend and Alesya Bags client Lisa Owen sent me this picture with the following message – “I guess she should have bought an Alesya Bag!”   Of course, I couldn’t agree more.  To the marketing team at P&G who had this experience – call me!

She Should Have Purchased an Alesya Bag!

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Which blogs do you follow?

June 13th, 2013

Stephanie Klein
This is Stephanie KleinBest-selling author, mom of twins and Greek Tragedy blogger.    After I saw her on the cover of the New York Times Style section, solely due to her blog, it was my ah-ha moment.

Ahhhh, blogs are here to stay.

Ahhhh, there are seriously good writers publishing their own work.

Ahhhh, if I’m going to stay current, this is the real news.

Stephanie Klein’s blog was the first blog I read religiously.  I’ve followed her through dating, marriage, twins – heck even in sickness and in health!  She made me get it.

With Google Reader going away on July 1st, I’m looking to refresh the group of blogs I read.  I bet some of you are too.  So let me know, which blogs do you follow?  Anyone else making women’s laptop bags?  Do let me know.  I’ll publish my list at the end of the month.

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First Look: Alesya Bags Zipper Charms

June 5th, 2013

Alesya Bags Heart Zipper Charm Women's Laptop Bag

If you’re on Instagram, you’ve already seen the image above.  It’s the prototype for the 1st Alesya Bags Zipper Charm.  Overwhelmingly the comments on Instagram have been in two distinct camps.  Clients are either in the “I totally love it!” or the “Well…about that heart…” camp.

Guess what?  I’m in the second one.  How the heck did that happen?  Let me tell you.

While working on new products I had an illustrator create some images for me.  I had a vision for these zipper charms because there are so many zippers on the bag.  Not only would it make the zippers easier to use, but it would also personalize the bag.

When I told her what I wanted the charm to be I made the mistake of saying “something like a heart, but not a heart.”  And then I showed her a picture of a heart key chain.  Right.

As you might expect, the illustration came back like this:

Alesya Bags Prototype Charms Women's Laptop Bags

This illustration went to my manufacturer.  So what came back?  The heart charm above!

Now the real work starts.  I know what charms I want to see, but that doesn’t matter.  What do you want to see on your bag?

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