August 22nd, 2013
First things first, congratulations to Pat Hurley the winner of the first Fall 2013 Alesya Bag! I’ll be reaching out to you for your color choice. I have a feeling you’re going to make someone VERY happy.
Also, I’d like to give out a few other rewards for excellent work. Lisa Marie Patzer posted four customized Alesya Bags pictures on Facebook and for her creativity I’ll be giving her a $25 gift card. Erin Land posted 19 Alesya Bags pictures to Instagram and for her persistence I’ll like to give her a $100 gift card. Thank you for your participation ladies! Look in your inbox for your gift codes.
Can’t decide which new color is the one for you? Or the one for your significant other? My friends over at Mackenzie Image Consulting have put together a handy guide to help you out. They’ve paired each bag with their complimentary colors.
Look to see which colors you wear the most and that will help you decide what bag to get. Thank you Megan and Shauna! Your expert advice is always spot on.
This has been my biggest launch ever and I have a ton of people to thank. Watch for those updates here and on Facebook. My first thank you has to go out to you. If you’re reading this you’re the person that supports me day in and day out and I can’t say what a huge deal that is to me. Thank you, thank you, thank you. ~A
August 1st, 2013
Let’s get right to it: New women’s laptop bags will be available for pre-sale on August 22. The bags will ship 4-6 weeks after that date. As always, colors are limited and first come, first served.
If you want to be sure to hear about your new laptop bags the moment they are online, sign up for the Wait List. PLUS, one lucky lady from the list will WIN her the laptop bag of her dreams! Winner to be announced on August 22 along with the new colors.
Perhaps one entry isn’t enough? I didn’t think so. You will earn extra entries by:
- Taking a picture and/or video on Instagram with your Alesya Bag or with your laptop that needs an Alesya Bag.
- Posting a public update on Facebook about why you can’t wait for you new bag.
- Pinning the image above or a picture of you with your Alesya Bag.
Don’t forget to use #alesyabags or tag me in your post so I can find your entry! I’ll be sure to comment when I see your good work. There’s no limit to how many entries you can receive, but you MUST sign up for the Wait List first.
And here’s the unwritten rule – y’all know I love extra credit. So if you think of a really fun way to share your Alesya Bags love, you can be sure I’ll find an extra fun way to reward you.
Once again, the countdown is on. 22 little days until you’ll see the new colors. Game on!
July 1st, 2013
My friend and Alesya Bags client Lisa Owen sent me this picture with the following message – “I guess she should have bought an Alesya Bag!” Of course, I couldn’t agree more. To the marketing team at P&G who had this experience – call me!
June 13th, 2013
This is Stephanie Klein. Best-selling author, mom of twins and Greek Tragedy blogger. After I saw her on the cover of the New York Times Style section, solely due to her blog, it was my ah-ha moment.
Ahhhh, blogs are here to stay.
Ahhhh, there are seriously good writers publishing their own work.
Ahhhh, if I’m going to stay current, this is the real news.
Stephanie Klein’s blog was the first blog I read religiously. I’ve followed her through dating, marriage, twins – heck even in sickness and in health! She made me get it.
With Google Reader going away on July 1st, I’m looking to refresh the group of blogs I read. I bet some of you are too. So let me know, which blogs do you follow? Anyone else making women’s laptop bags? Do let me know. I’ll publish my list at the end of the month.
June 5th, 2013
If you’re on Instagram, you’ve already seen the image above. It’s the prototype for the 1st Alesya Bags Zipper Charm. Overwhelmingly the comments on Instagram have been in two distinct camps. Clients are either in the “I totally love it!” or the “Well…about that heart…” camp.
Guess what? I’m in the second one. How the heck did that happen? Let me tell you.
While working on new products I had an illustrator create some images for me. I had a vision for these zipper charms because there are so many zippers on the bag. Not only would it make the zippers easier to use, but it would also personalize the bag.
When I told her what I wanted the charm to be I made the mistake of saying “something like a heart, but not a heart.” And then I showed her a picture of a heart key chain. Right.
As you might expect, the illustration came back like this:
This illustration went to my manufacturer. So what came back? The heart charm above!
Now the real work starts. I know what charms I want to see, but that doesn’t matter. What do you want to see on your bag?
June 4th, 2013
Here it is! The BIG update.
First – some great news! There are a limited amount of Black By Popular Demand and Heavy Metal bags back in stock. The request come in daily for these laptop bags, so if you want one … go, go, go!
The new 2013 Alesya Bags will be available for pre-order in August. They will be shipped the second week in September. Between now and then I will continue to give hints (like the photos you see here), but here’s what I can tell you now:
- There will be three new colors.
- As requested – NONE of the bags are a neutral.
- The design of the bag will remain the same.
Looking for even more hints? They are already out there. (Gasp!)
If you are on the Wait List you’ll receive an email later today with a 2013 campaign image. If you follow Alesya Bags on Instagram you saw a new product prototype last night. And you know I’m always updating Facebook and Twitter.
Questions? Comments? Let me know! I’ll answer almost any question. Well, except “What color are the new bags?” I know! I’m such a tease. ~A
June 3rd, 2013
If the emails and Facebook messages are any indication, you’re waiting for an update on timing of the new bags. If not timing, at least some clues to what is coming. Tomorrow I’ll be sending out a big update – get ready!
In the meantime I was thrilled to discover a bag review from Rebecca Gonzalez on her blog Mid Century Modern Remodel. Rebecca’s evolution of her laptop bag brought a big smile to my face. We’ve all been in the same place she was with our boring, nylon bags.
Thank you for taking the time to tell us all about your bag, Rebecca. It looks great on you. I hope you (and your cats) are enjoying it! ~A
All photos on this post are from Mid-Century Modern Remodel
May 29th, 2013
Long time readers will remember my love for crayons. I had to break them out again today to explain a vision I had to my copywriter. We’re finalizing the new color names. She might think that I’m crazy – but at least I’m just crayon crazy!
May 23rd, 2013
Last week this simply lovely comment popped up on the Alesya Bags Facebook Wall from client and ePrize VP of Marketing & Creative Jen Todd Gray:
“I just have to say, your bag is a powerhouse. I traveled to New York today for a conference and my Alesya Bag held – no joke – 2 laptops, 2 iPads, chargers, 3 notebooks and more – AND it looked good. Sign me up for the waiting list for your Summer bags. I can’t wait to own another.”
I mean, an entrepreneur could live on a while on that kind of amazing comment. Shortly after client and VP of Business Development Lisa Feldberg posted this picture saying “The Alesya Bag is everywhere at the MMA!” Thank you Lisa!
Speaking of fab pictures, did you see that ePrize made a job offer over Instagram? It was marketing genius! Here is the now famous picture of ePrize marketing team members Jen Todd Gray and Janice Pollard.
Congratulations to Samantha Bankey on your new job! You’re joining a very innovative team. ~A
May 21st, 2013
Many of you have asked, suggested and kindly insisted you needed something to give people when they ask about the bag. The request usually goes something like this “Whenever I open my bag to get my laptop out, people ask me about the bag. And then they want to know where they can get one. I need to give them something so they have your info! Can you send me some business cards?”
And frankly, this makes me do a fist pump and happy dance. But then I wonder – could I get one step ahead of this? Include a little something in each package to make it easy to spread the Alesya Bags story?
As part of the launch plan for the next line (details coming as soon as I have them) I will be sending out post cards to some members of the press. They are very simple – like the ones you see above – 5X7 with a big picture of the bag.
This fantastic idea is from Amy Flurry in her book Recipe for Press. I’ve seen Amy speak twice, have used her consulting services and keep her book as a reference. She’s also a terribly fun entrepreneur to watch run her business.
Amy’s feedback changed the way I thought about this latest line of bags. I’m excited to show you how her advice made me rethink the visuals. You’ll see a real difference from my previous two lines.
Recently client Jessica Davis asked me for something to use to pass along the Alesya Bags information easily. In fact, she asked twice. I sent her both the postcards from the first line and my business cars. We’ll see which one she likes best!
Now I need to hear from you. When you purchase a bag, what kind of materials would you like included? Are smaller cards better? Do you think the postcards are a good idea? Something different all together? Do let me know! ~A
* * * Update * * *
Both client Carrie here on the blog and client Jeanette over on Facebook mentioned what Bose does with their noise cancelling headphones. It’s such a relevant example I had to share. Take a look – they include Courtesy Cards in the headphone case.
Pretty smart! I look forward to making something like this to match the Alesya Bags brand. ~A