The number one question I get these days – by far – is “WHEN are new bags coming out?” My answer on this has varied from “October” to “The Fall”. Now I’m going to tell you a different answer.
As many of you know, I’m in the midst of totally changing the bag design and how I make it. The bag will still carry a laptop and your business day essentials, but it will look very, very different. Feedback from you – the client, education from three previous collections and my gut feeling about where I want this bag to go has shaped the new direction.
Two weeks ago I took the prototype on a flight and had women on either side of the isle ask when they could buy one. Last week the women at my shipping facility hooted and hollered when I walked in the door. Then they tracked down their boss and asked if they could each have one as a holiday bonus. One of my closest business confidants blushed when she saw the new bag she was so excited.
This kind of feedback is encouraging and exactly what I want. It drives me. The combination of design, manufacturing process and materials need to be right. And to make sure it’s right I want to take the right amount of time.
Now the million dollar question – will I make the holiday rush? I believe I will. But I’m not going to make any promises. My #1 priority is the bag itself. Period. For now, no official release date until the bag is ready.
But you are ready for more NOW? Let me leave you with a few hints:
- The next collection will not only include the bag. There will be 2-3 other products as well.
- Four colors have been targeted for the new release.
- One of the new products is named after a current client who came to me with the idea.
- VERY soon you’ll see a new blog design. It will give you great insight into the new Alesya Bags.
When I have an official release date, you will be the first to know. The best way to hear about any new products is to sign up for the Alesya Bags Wait List at the top of the homepage. Will there be more hints, insights and explanation along the way? Of course. You know how I roll.